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E253: Reticular Filter & Law of Attraction

Neuroscience8/2/2025

E253: Discover how your brain’s Reticular Activating System (RAS) acts as your internal filter—helping you notice opportunities, resources, and people aligned with your goals.

The Science of Luck: The Reticular Activating System (RAS)

Have you ever decided to buy a specific car and then suddenly started seeing it everywhere? That is your Reticular Activating System (RAS) in action.

The Brain's Bouncer

Your brain receives ~11 million bits of info per second but can only process ~40. The RAS is the bouncer. It blocks almost everything except what you have flagged as "Important" (VIP).

The Law of Attraction (Demystified)

It's not magic; it's biology. You don't "manifest" a job by sitting on the couch.

  • But when you write down goals or visualize success, you tell the RAS: "This is important."
  • Your brain then scans the environment for opportunities, resources, and people that match that goal—things you would have otherwise missed.

How to Program Your RAS

  1. Write Goals: Be specific (Military Mission Statement style).
  2. Visualization: Detailed mental imagery primes the filter.
  3. Affirmations: Build emotional relevance.

Conclusion: Want a better life? Change your filter. The opportunities are already there; you just aren't seeing them yet.